Mariya Nurislamova is finest often called the co-founder and CEO of Scentbird, the favored membership company billed because the “Netflix of perfume.” Through the years she has also launched Deck of Scarlet, a immediate-to-customer elegance manufacturer, and Drift, a scent-focused car or truck accent line.
Even so, by night she transforms right into a spiritual Trainer, intuitive, channel, artist, and writer—roles mirrored in her prolific YouTube channel “This is certainly Mariya,” that has amassed above 102,000 subscribers and characteristics over one,200 videos. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting a major and engaged audience.
Electronic Existence & Content material
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Focused on chakras, Electricity portals, therapeutic, and quantum manifestation.
Intuitive Q&A videos: Open, personalized interactions wherever she addresses viewers’ deepest questions.
Short-variety clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her believed ~300,000 followers across platforms.
Her cross-platform attain will make her a noteworthy voice in the fashionable spirituality arena.
Entrepreneurial Journey
Although her spiritual id thrives on line, her founder persona is rooted in tangible business enterprise achievements:
Scentbird (2014–current): A membership model supplying around 800 fragrance choices to ~seven-hundred,000 subscribers in the U.S. and Canada, backed by YC and increasing around $25 million in undertaking funding.
Deck of Scarlet: A splendor subscription palette launched in 2018–19, collaborating with leading influencers to provide curated make-up kits less than $thirty each two months.
Drift: A seamless nod to her scent-obsessed branding, delivering fragrance solutions to automobiles.
Her entrepreneurial increase has been commonly protected by organization retailers for example Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Change in 2018
In 2018, Mariya seasoned what she describes being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Before long right after, she introduced her spirituality-centered content throughout YouTube, Instagram, and TikTok.
Due to the fact then, her information has delved into:
Living in “the Matrix”, a simulated actuality framework.
Therapeutic by means of energy, including claims like self-healing most cancers or AIDS and processing miscarriage like a karmic preference.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked enamel with further spiritual that means.
These large-assertion beliefs at some point collided with her public profile.
Controversies & Public Backlash
By mid-2024, Mariya’s spiritual written content started to conflict together with her corporate graphic. The Business of Fashion claimed on subscribers, influencers, and also inner mirrored brands boosting alarms immediately after exploring statements about Hitler being a teacher of “3D Earth warfare,” denials of ailment, and crystal divination—all beneath Mariya’s actual name.
Notable critics:
YouTuber Keya’s World and Zachary Michael said they’d now not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly named out her pseudoscientific promises and questioned the caliber of Scentbird’s services.
Regardless of the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by strain to remove content .
Strengths & Strategic Merits
one. Reliable Dual Persona
Mariya’s combination of tech entrepreneurship and spiritual instructing is unheard of between her friends. It offers:
An genuine own brand that resonates with people searching for deeper connections.
Diversified income streams across retreat functions ($1,111 to $one hundred twenty five,000) and private channeling classes.
two. Scale & Affect
Business enterprise development: Scentbird reviews forty five–50% YoY progress due to the fact 2022, profitability considering the fact that 2019, with once-a-year revenues surpassing $a hundred million.
Cultural visibility: Her spiritual channel garners many hundreds of Many sights per video, building viral cultural presence.
three. Loyal Community
Around 1,two hundred movies and dependable uploads have created a cult-like subsequent of seekers open up to her Electricity-based mostly and mystical choices.
Rising Pitfalls & Identity Troubles
Brand Name Danger
Traders, workforce, and consumers may watch Mariya’s metaphysical claims as off-putting, most likely eroding model belief.
Content material Moderation & Liability
Daring promises in health and spirituality may invite social-System warnings, regulatory scrutiny, or debates over moral responsibility in influence.
Stakeholder Confusion
Irrespective of her assurances, traders continue being largely unaware of her spiritual identity. Any perceived misalignment could strain stakeholder self esteem.
Path In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and small business worlds additional proficiently—keeping spiritual material on different platforms or below a pseudonym.
Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness things into her brand names (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal information with evidenced-primarily based steering, she could increase her foundation while minimizing alienation.
Final Ideas
Mariya Nurislamova stands at a exceptional intersection—exactly where venture‑grade entrepreneurship meets spiritual authority. She has created a scalable, profitable organization empire, though capturing the imaginations of electronic-age spiritual seekers.
However this quite duality is mariya nurislamova her best asset and biggest obstacle. The mystic and the CEO co-exist in a single man or woman, developing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will define her future legacy.
Will Scentbird remain a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness motion?
Can these paths co-exist, or will a person eclipse the opposite?
This resonates like a cautionary tale in our age of founder transparency: When beliefs are general public, ambition and authenticity stroll a fantastic line.
In brief, Mariya Nurislamova is not any regular CEO. She's a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of business enterprise and belief. Her next moves may perhaps chart new territory—not simply in fragrance, but in how enterprise leaders condition their identities while in the electronic spiritual age.